Travel technology is being rebuilt in real time as AI begins to shape how trips are discovered, booked, and managed. Travelers are moving fluidly across channels. Expectations for personalization and seamless experiences continue to rise. And systems built for websites and manual workflows are struggling to keep pace with a more connected, autonomous future.

What once operated as a predictable digital journey is becoming an AI-mediated ecosystem powered by real-time data, interoperability, and increasingly intelligent systems.

Skift Studio spoke with 10 senior technology, product, and digital leaders across airlines, hospitality companies, travel platforms, and technology providers to understand how the industry is preparing.

One thing is clear: the next era of travel will be defined by infrastructure as much as interface.

Download the report to learn:

  • Why AI is exposing broken systems and fragmented data foundations
  • How travel companies are modernizing legacy infrastructure without disrupting operations
  • Why interoperability and open ecosystems are becoming critical competitive advantages
  • How AI assistants and agentic experiences are reshaping travel discovery and booking
  • Why trust, governance, and identity are becoming central to AI-powered travel
  • How airlines, hotels, and platforms are preparing for a more autonomous future



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